About Us
About Us
SweetBW was founded in 2024 in the United Kingdom, born from the nickname “SweetBoiWale” given to our founder, Adewale Aransiola, for his warm and generous personality. What started as a passion for fragrance soon evolved into a brand that redefines how we experience scents in our homes, offices, and cars.
Executive Summary
Sweet.BW aims to revolutionize the Car freshener and Home diffuser market by introducing an innovative, eco-friendly car freshener and home diffuser. We want to provide an unparalleled aromatic experience for car and homeowners through premium, high-quality fragrances that combine luxury and functionality. We want to provide an eco-friendly, stylish, and effective car diffuser and home diffuser that enhances experience while reducing environmental impact. Sweet.BW Genuine Luxury Air Freshener aims to fill a gap in the market for high-end car and home fragrances that appeal to both men and women.
Mission Statement
To create a luxury fragrance experience that is sustainable, stylish, and sensorially exceptional, transforming every drive and home into a refined journey and relaxation. Sweet.BW delivers eco-friendly, premium fragrances that elevate your drive and home experience. We combine sustainable materials, natural essential oils, and stylish designs, targeting eco-conscious car/home owners who value both aesthetics and quality.
Our Values
Quality First – We use only genuine, high-quality ingredients to deliver fragrances that last until the very last drop.
Eco-Conscious – We are committed to reducing environmental impact through sustainable materials and refillable designs.
Luxury & Style – Our products don’t just smell incredible, they look elegant in your home, office, or car.
Customer-Centric – Every product is designed to enhance your lifestyle with simplicity, functionality, and beauty.
Inclusivity – With a wide range of scents, we ensure there is a perfect fragrance for everyone, men and women alike.
